We've moved past the stage of wondering whether AI is friend or foe? This article explores why you shouldn't be afraid, but definitely skeptical when adopting AI-driven tools for your UX practice.
Why it's important to run research as a team, especially with clients and cross-functional stakeholders.
How the team at Theft leverages the 10 heuristics of design to provide a framework for inclusive design.
How Theft leverages the Pareto principle to optimize for our clients.
Be wary of flare and flash that camouflages bad design.
We create products that are accessible, usable, and useful for everyone.