About us
Our mission
At THEFT, our mission is to empower individuals and organizations to create systems that work for everyone through inclusive and streamlined design. Our team brings a wealth of experience and a unique perspective to the table.
Our founder began a career in design and strategy consulting over 15 years ago. Throughout their journey, they saw firsthand the impact that a lack of inclusivity and simplicity can have on communities and individuals. Frustrated by the status quo, they decided to take matters into their own hands and founded THEFT.
We believe that true innovation comes from designing for inclusivity and simplifying complexity. Our team is diverse with LGBTQ+, multiracial, neurodivergent, and multinational individuals, which brings unique perspectives and experiences to our work. We understand that the world is not inclusive unless specifically designed to be so, and we are determined to change that.
We are passionate about creating a more equitable future through design. We strive to be a leader in the industry, pushing for real change and leaving behind incremental progress. Join us in our mission to create systems that work for everyone.
Our philosophies
At THEFT, we have a set of guiding principles that inform our approach to design, research, and strategy consulting. These philosophies are rooted in the belief that true innovation comes from designing for inclusivity and simplifying complexity.
One of our core philosophies is to keep things simple. We believe that most systems work best when they are streamlined and straightforward, rather than overly complex or convoluted. By sticking to this principle, we ensure that our solutions are easy to understand and use for all.
Another important principle for us is the concept developed by Pareto. We understand that many projects involve a lot of work, but we strive to focus on the most important 20% that will bring the most value. This allows us to make the biggest impact in the shortest amount of time, rather than spinning our wheels on unnecessary tasks.
Inclusivity is at the heart of everything we do. We believe that true innovation comes from designing for everyone, not just a select few. By embracing diverse needs and perspectives, we are able to create solutions that are truly inclusive and accessible to all. This is not an afterthought for us but it is integrated from the beginning of every project we undertake.
We are committed to creating a more equitable future through design. Our guiding principles inform everything we do, from the projects we take on to the way we work with our clients. We strive to be a leader in the industry, pushing for real change and leaving behind incremental progress. Join us in our mission to create systems that work for everyone.
Meet our team
Jason Poindexter
Founder, Director of UX
Jason is a seasoned design leader in the digital product and experience design field, having consulted for companies in over a dozen industries. He is most at home identifying solutions for the most complex problems.
He has held many different positions from front-end developer and visual designer to product manager and innovation lead. He has led product development from start to finish, hired and mentored product and design teams, and launched multi-million-dollar products and brand campaigns. He has created frameworks for scaled creativity and innovation, driving results for startups and Fortune 100s.
Jason studied industrial design at the College for Creative Studies in Detroit and digital product management masters at edX Boston University. After living in Detroit, Austin, San Francisco and LA, he currently lives and works remotely from Rotterdam, the Netherlands.
Iris Latour
Principal Researcher
Iris has led transformational campaigns to help companies center on the voice of their customer, create and manage feedback systems, and uncover the most strategic and meaningful audience and business insights to help teams transform research into action.
As a researcher, she leverages the power of remote collaboration to build intimate connections and trusted relationships with users and clients. She is passionate about creating inclusive and equitable spaces where teams are empowered to innovate with agility and to collaborate with confidence.
Iris has a degree in social analysis and cultural ethnography from New York University, and has spent her career working in San Francisco, Rotterdam, and remote worldwide.
Greg
Chief Morale Officer
Greg brings a special energy and spirit to the team at THEFT, always approaching projects with a can-do spirit and a passion for innovation. Not only is he a great companion, but he also helps to keep our team focused and stress-free.
As the resident office dog, Greg acts as a valuable team member, lending his support and unwavering enthusiasm to every project we undertake. With his natural sense of fun and adventure, Greg is the perfect addition to our remote work environment, keeping us connected and motivated.
Greg is a graduate of the Canine College of Collaboration, where he honed his skills in teamwork, communication, and motivation. He is an expert in providing comfort and support to his human colleagues, making him an integral part of the team.
Around the world
At THEFT, we believe in the power of a small, distributed team that can work seamlessly across multiple timezones. With our HQ in Los Angeles and now Rotterdam, our team is based in the US and Europe. We work both synchronously and asynchronously to support our clients all around the globe. Our team is able to work efficiently and seamlessly, regardless of location, and are dedicated to delivering the best possible results for our clients.
