Research-ledAI productstudio.
We research, design, and build AI products that ship.
THEFT is an AI product studio based in Valencia, Spain. Founded 2019. We run three engagement shapes, UX research, AI product build, and retained partnership, and the studio carries whichever phases are scoped end to end, so findings, design, and code never get relayed to a different vendor mid-flight. The studio has shipped product for Apple, EA Games, Equinix, FedEx, Google, ManyChat, and YouTube.
Whichever phases are scoped, the studio carries them. Research that holds up in session. Design that survives the build. Code that ships into production. No relay between disciplines.
Origin
Seven years of research-led product work. The studio has sharpened as it has grown: fewer engagements, more depth, published scope.
- 2019
Studio founded. First engagements: product discovery and design for enterprise platforms.
- 2021
First generative-AI product engagement shipped.
- 2023
Research and build unified under a single studio engagement model.
- 2024
Compliance-aware AI build shipped inside a regulated-industry perimeter.
- 2025
Retained behavioral research program begins across US and UK markets.
- 2026
Studio based in Valencia. Three engagement shapes.
What we do
Behavioral research with the people who will use the product, before a line of code is written.
Interfaces, flows, and data visualization that carry the research finding into production.
Production code with evals in the loop from day one. The studio that ran the research ships it.
How we work
Research and build on one engagement
No handoff, no translation layer. Architectural decisions trace back to the interviews that produced them.
Ship, do not deck
When the engagement includes build, the output is working software, not slideware. When the engagement is research-only, the report is decision-ready and routes straight into a build plan.
Evals are in the build from day one
Behavioral findings become eval cases before the model is wired in. The product is judged against them at every commit.
Compliance-aware from the start
Governance, audit trails, and responsible AI sit in the architecture. We have shipped inside regulated perimeters where that is the only way through.
Why not a research firm or a dev agency
Research firms hand you a deck. Dev agencies hand you a codebase. Nobody owns the stretch between them, which is where AI features actually break.
Recognition
- Fortune 100 brands shipped to11
- Industries shipped to10+
- Years operating7
Among clients
- Apple
- Google
- Google Cloud
- YouTube
- Waymo
- Booking.com
- Ford
- FedEx
- Mercedes
- Microsoft
- Volkswagen
- American Express
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Remote-first engagements · US + EU time zones