THEFT studio
Our mission is to build the difference we wish to see in the world through research, design and strategy services — one product at a time.
Bring your ideas to life
We focus on product design and innovation strategy, specializing in the intersection of design, technology and business. We've learned it's better to be amazing at a few things rather than good at a lot of things, so we stick to what we're best at: strategic research and design with a business mindset.
We are especially skilled at helping companies steal the hearts of new audiences and nurture loyal users. Our approach to marketing research, product design and business innovation allows us to run lean and remote-first.
Whether you’re a brand-new startup or a fast-moving enterprise team, we’ll partner with you every step of the way to create something that stands the test of time.
Our philosophies
When in doubt, KISS
Simplification is the cure to complexity. Most systems work best if they are streamlined and simplified rather than covered in shiny bells and whistles. You can always best determine the quality of the ice cream just by trying the vanilla. Just keep it simple.
Inclusivity, anyone?
We always start with designing for anyone. Your product or service should be usable for everyone, so we always aim for inclusivity first. Embracing diverse needs and perspectives allows us to ‘get it right' the first time, every time. No need for that accessibility bandaid.
Power to Pareto
Move 80% of the needle with 20% of the effort. We’ve learned this time and again through real-life experience. We don’t spin our wheels when instead we can trim the fat. Count on us not to settle for incremental change but to turn the most powerful levers.
This is the way
Our frameworks are human-centric and impact-driven. We lead product development from start to finish, augment and mentor product and design teams, and craft transformative innovation campaigns — all while working remotely with distributed teams.
From establishing visionary design strategies to enhancing productivity, our unique background enables us to address stakeholder and business needs in a range of environments. We’ve spent the largest part of our careers in Silicon Valley, developing high-tech products for tech giants and startups in a plethora of industries. Now we’ve expanded to working with clients large and small from all around the globe.
We've learned to run lean — each engagement is led by one of our Principals. No blind leading the blind here.
Our clients
At THEFT, we work with clients of all sizes across a wide range of industries, from seedling startups to large enterprise companies.
Whether it's advertising, automotive, entertainment, ecommerce, e-learning, fashion, finance, government, healthcare, medical, music, professional services, or retail, we have the experience and expertise to support your business. Our team has a wealth of experience in the technology industry, particularly in the areas of SaaS, enterprise, and cloud.
We understand the unique challenges and opportunities that come with working in this dynamic field and use that knowledge to help you succeed. No matter where your business is in its lifecycle, we can work with you to identify your goals, and craft an innovation strategy to achieve them.
