weedmaps
Facilitate a week-long research and design sprint to pitch and test a redesign of the consumer-facing app for Weedmaps, a leading cannabis delivery service
Services
Marketing Research
Competitive Analysis
Product Design
Service Design
Innovation Lab
The Ask
Founded in 2008, Weedmaps is a leading tech company serving the cannabis industry. Its site allows consumers to find local cannabis products, dispensaries, and brands online. It is a SaaS product suite that includes point-of-sale software, logistics, a wholesale exchange, and order management. THEFT had the opportunity to sprint a solution in a week’s time and pitch our recommended solution to the team.
Our Approach
We started out by conducting a site audit of the current application. This allowed us to understand how big the system currently is and call out any problem areas. To complete the map, we followed only navigational links or links that would lead to additional flows or pages. This allowed us to create a map of the current application quickly without worrying too much about the details.
We ran our competitor analysis based on the following nine data points: company overview, market information, product information, promotional strategy, brand, team, technology, and sales. There were a few things that stood out: Weedmaps and Eaze seemed to have the best overall ratings, with Grassdoor seemingly copying Eaze in almost all areas and Nugg doing its own thing. We also noticed that no matter the platform, the overall user experience was generally the same: a list of products sorted by some filter in the fashion of an Amazon or similar e-commerce website.
Deliverables
After a week of intense research, sketching, and pushing pixels the pitch was completed. Given our time and resource constraints, we skipped a few steps, made a few educated guesses, and hoped for the best. However, if we had a full team to complete this and do over there wouldn't be much we suggest to redo. If anything, we would use the team and resources to validate our findings then pivot from there.
The Impact
After a week of intense research, sketching, and pushing pixels the pitch was completed. Given our time and resource constraints, we skipped a few steps, made a few educated guesses, and hoped for the best. However, if we had a full team to complete this and do over there wouldn't be much we suggest to redo. If anything, we would use the team and resources to validate our findings then pivot from there.